![]() These five SEO tips and best practices are all examples of basic steps you can take to improve your website. Youre making changes that will help potential customers and search engines better understand your business. However, sometimes people suggest SEO methods that dont add any value to website visitors and are only there to try to manipulate the search results. For example, someone might try to put invisible text on a page in the hopes of making a search engine think the page contains something different. Watch out for these types of tactics that dont add any value for your website visitors and might cause damage to your presence on Google Search in both the short and long term. If youre ready for more advanced materials around SEO, check out the links below.: SEO Starter guide. Or, if this all sounds overwhelming, talk to the person who developed your website or consider hiring an SEO specialist. Our lesson on hiring an SEO specialist can help you understand what to look for. |
![]() Crawl accessibility so engines can read your website. Compelling content that answers the searchers query. Keyword optimized to attract searchers engines. Great user experience including a fast load speed and compelling UX. Share-worthy content that earns links, citations, and amplification. Title, URL, description to draw high CTR in the rankings. Snippet/schema markup to stand out in SERPs. We'll' spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole. Explore the chapters.: Quick Start SEO Guide. Speed up to catch up. Go from zero to hero with our step-by-step refresh on the core fundamentals for setting your site up for SEO success. Chapter 1: SEO 101. What is it, and why is it important? For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Download your free Quick Start Worksheet. Chapter 2: How Search Engines Work - Crawling, Indexing, and Ranking. First, you need to show up. |
![]() Revitalizing your SEO strategies and taking a more holistic approach can help to navigate the ever-changing search landscape. Here are some time-tested recommendations for doing just that. Related: On-Page vs. Tips for Improving Rankings. When approaching SEO, breaking it down it categories - Experience, Performance, and Content - allows you to focus on specific areas and can provide some much-needed focus and clarity to the complexities that search engine optimization can present. Below, with the help of our Pro Services team, weve put together a list of the most important areas of SEO to focus on and how to tackle them. These tips will strengthen your organic visibility and provide you with powerful search results and loads of organic traffic now and well into the future. Core Web Vitals CWV. Googles Core Web Vitals report shows you how your website is doing in several key performance areas. These specific metrics are determined by Google to be valuable for a users overall experience when visiting a webpage. |
![]() Did you know 93 of experiences on the Internet start with a search engine? What happens after someone makes a search? The top result on Google has a 33 chance of getting clicked. That means if youre not number one on the page, you just missed out on a third of potential traffic. Whats even more astonishing is that 75 people wont even click on the second page of the search results. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Fortunately, its not too late for you to get started. There are certain things you can do to increase your chances of getting ranked higher on Google searches. Improving SEO Rankings Depends on The Quality of Your Website or Blog. How to Create a Website - Step by Step. The Best Website Builders Compared. The Best Web Hosting Companies Compared. How to Start a Blog That Makes Money. Learn How to Make Money Blogging. The Best Blog Platforms and Sites Compared. Top SEO Tools Pros Really Use to Improve SEO Rankings. If you want to improve SEO rankings, youll need an SEO tool. |
![]() For instance, examine your homepage and identify every element, from your logo and top navigation bar to the widgets in your sidebar. If you removed one of those elements, would you harm the user experience? If not, get rid of it. Focus on driving your traffic toward the action you want people to take. Try User Behavior Tools to Analyze What Needs Improvement. Guesswork only goes so far when it comes to user experience. You might think an element on the page is necessary, but user behavior reports dont bear that out. Running user behavior reports gives you unique insights into what people do when they arrive on your website. Heatmaps, for instance, show you where the most clicking activity happens so you can position your most important elements on the page. SEO can prove extremely complex, but knowing the basics will give you a running start. Begin by collecting as much data as you can and conducting thorough research. Write content geared toward your audience, but make sure its better than your competitors. Create separate campaigns for on-page and off-page SEO. |
![]() Its like putting all your toppings on your burrito. It tastes way better with guac. So, make sure to add the guac for improving image rankings. Define Your Dimensions. If youre using AMP or PWAs, you are required to define your image dimensions in the source code. However, if youre not using either, its still a best practice to define the width and height. It provides a better user experience. Plus, it allows the browsers to size the image before the CSS is loaded. This stops the page from jumping when it loads. Image dimension attributes are also important for preventing Cumulative Layout Shift CLS issues that can interfere with your Core Web Vitals optimization. Making sure that you include width and height attributes for every image and video element is key. This tells the browser how much space to allocate for the resource and prevents that annoying content-shifting that lowers your CLS score. Learn more here. Make Your Images Mobile-Friendly. Oh, mobile SEO. |
![]() Read some of your competitors content if they have any, see what people are talking about on social media and in forums like Quora and Reddit, and try our content idea generator, FAQFox. Promoting your content on social media is also a good start. The more people are exposed to your site, the greater chance you have of getting them to link to it. Earning links for your site also includes email outreach. Look up professionals in your industry. Maybe theres a trade publication that would benefit from an article you wrote, or a blogger who might share your infographic in their related content. Thats the best way to discover places to get links. Related Resource: Beginners Guide to Link Building for SEO. |
![]() What we dont do. Analysis and research. Visuals and logos. Board of Directors. Governance and committees. Laws and reports. Other governance documents. Interest bearing notes. Annual Public Meeting. Why work at BDC. Who we are. Meet our people. Diversity and inclusion. Compensation, benefits and well-being. Learning and development. Awards received by BDC. Summer student jobs. Become a BDC network consultant. Resumes and interviews: Our best tips. Articles and tools. Marketing, sales and export. 10 SEO tips for small businesses. Start or buy a business. Business strategy and planning. Money and finance. Marketing, sales and export. Change of ownership. 10 SEO tips for small businesses. Easy ways to get your website found by more customers. 5 minutes read. Theres no use in investing time and money to build a beautiful website if your customers cant find it. But how can you make your site stand out in the ocean of content on the Internet? Search engine optimization SEO is how you help customers find your site when they search on Google, Bing and Yahoo. By building your site the right way and optimizing your keywords, youll drive more traffic to your page and generate more sales. |